User research and testing

We have our own in-house viewing facilities and a dedicated research team who test real people performing real tasks. Based on the evidence, we make concrete recommendations for improvement.

What we do

  • manage focus groups
  • one-to-one usability testing
  • quantitative surveys
  • ethnographic studies
  • eye tracking
  • expert reviews
  • competitor analyses

How user testing will benefit your website

  • feedback is direct from the target audience and helps focus the project team
  • internal debates can be resolved by testing the issue to see how users react to the different options being discussed
  • issues and potential problems are highlighted before the product is launched
  • testing increases the likelihood of usage and repeat usage
  • less risk of the product failing
  • users are better able to reach their goals, so business needs are met

Got a question?

Call Nick Spence on 01486 608224